-bridging data (collection) with story and context.

Huffduffer has gotten a lot of (IXDA) attention lately because of its signup form:

Quotes:

I thought this was an interesting (i.e. more fun) take on the traditional
web form. I also find it compelling that using the MadLib format increased
conversion by quite a bit. -Brandon E.B. Ward / I X DA

It has been said that it encourages conversation vs. barking orders.
and further:

“I also appreciate it for its literal/actual implementation.  And, as Stephen
says, for its idea and feel–it’s engaging, respectful, low-key, and
evocative of play! It’s also gently, radical, which I *love*.  It is completely user-centric rather than “corporate data collection”-centric. I’m thrilled in addition to be all the above: it’s effective.” Susan Doran /I X DA

“YOU are the main character so naturally you get drawn in. Not sure it would work for
all types of DC but things that involve some kind of service or a way
to personalize the mundane with humor.” Dave Weinberg /I X DA

+ : http://www.lukew.com/ff/entry.asp?1007

– :  http://www.kalzumeus.com/2010/02/27/lesson-from-madlibs-signup-fad-do-your-own-tests/

Why is this interesting to me?

1. I’m trying to build a framework for people to engage with /to tell how they feel -how they are, so they will get a greater perspective on what is good for them /good to them. (health on the plus side of the scale)
2. I want the product/service to feel like a friendly part of your “everyday” actions.
3. I think this can help people to answer more truthfully and reveal parts of their personalities based on attitudes that might not come across as easily by standard forms.